Data Storytelling Workshops
Become a Data Storytelling Pro
Build your expertise to communicate data in a way that resonates with your audiences.
Transform Insights into Compelling Stories
In today’s data-driven world, the ability to communicate complex information effectively is a critical skill. Data storytelling equips you with the tools and techniques to turn numbers into narratives that resonate with your audience and drive action.
Why take a data storytelling workshop
Discover the Difference that Data Communications Makes
Make informed decisions
Data storytelling helps you bridge the gap between data and action. Learn to translate insights into actionable recommendations that guide strategic choices for your startup.
Secure Funding
Investors are more likely to back businesses that can tell a compelling story with data. Our workshop equips you to craft data-driven narratives that win over investors.
Boost marketing ROI
Communicate the value of your product or service effectively with data-driven stories that resonate with your target audience.
Build trust and credibility
Data storytelling allows you to back up your claims with evidence, establishing you as a thought leader in your industry.
Why Learn Data Storytelling?
Our Data Storytelling Workshop equips early-stage startups and data-curious tech teams with the tools and techniques to become data storytelling ninjas. Through a blend of interactive sessions, practical exercises, and expert guidance, you’ll gain the skills to:
Craft Compelling Data Narratives
Learn how to structure your data stories using frameworks specifically designed to resonate with investors, customers, and other key stakeholders.
Design Engaging Visualizations
Discover how to create impactful data visualizations that guide your audience’s eye and effectively communicate your message.
Communicate with Clarity & Impact
Master the art of clear communication, avoiding jargon and using visuals to transform complex data points into easily digestible insights..
Leverage Emotional Intelligence
Uncover the power of emotional storytelling and learn how to connect with your audience on a deeper level.
About Our Workshops
This interactive live virtual workshop is designed for early-stage startups and data-curious tech professionals with some data experience. Through a mix of lectures, discussions, and hands-on exercises, you will gain the skills you need to be a data storytelling pro.
Craft compelling data narratives using frameworks like the Hero’s Journey and Before-After-Bridge.
Communicate data clearly and concisely to a broad audience, avoiding jargon and using active voice.
Leverage data visualization tools to create impactful charts and graphs that enhance your message.
Tailor your data stories to resonate with different audiences, such as investors, customers, and decision-makers.
Deliver data stories with emotional intelligence to connect with your audience on a deeper level.
What to Expect in the Workshop
Our comprehensive Data Storytelling workshop delves into the following key areas
Session 1: The Power of Data Storytelling
We’ll explore the fundamentals of data storytelling and its importance for startups. You’ll also learn how to build a strong foundation for your data stories by ensuring clean data and clear communication.
Session 2: The Art of Data Visualization
Dive into the world of data visualization, where you’ll learn core visual elements, best practices for chart selection, and how to avoid common pitfalls that can hinder audience understanding.
Session 3: Storytelling Frameworks for Data
Master the art of crafting captivating data narratives using popular frameworks like the Hero’s Journey and Before-After-Bridge. Through interactive exercises, you’ll gain hands-on experience applying these frameworks to real-world data sets.
Session 4: Tailoring Stories for Different Audiences
Learn how to tailor your data stories to resonate with different audiences, including investors, customers, and internal teams. We’ll explore techniques for crafting effective investor pitches, customer retention campaigns, and internal reports.
Session 5: Emotional Storytelling & Narrative Design
Unleash the power of emotional storytelling and explore advanced techniques like data-driven metaphors and narrative design. You’ll also learn how to craft compelling scripts for various presentation formats.
Session 6: Bridge the Gap Between Data Storytelling and Decision Making
In this session, we’ll focus on the specific needs of decision-makers. You’ll learn how to tailor your data stories for maximum impact, develop clear and actionable recommendations, and address potential objections.
Session 7: Student Presentations
Put your newfound skills to the test! In this culminating session, you’ll present a data story of your own, receiving valuable peer-to-peer feedback in a supportive learning environment.
Customized Solutions Available
We understand that every startup has unique needs. In addition to our standard workshop, we also offer customized training programs tailored to your specific challenges and goals. Whether you need help developing a data storytelling strategy or require in-depth training for your team, we can create a program that fits your exact requirements.
About The Instructor
Heather McDaniel is a marketing strategist and data storyteller on a mission to empower early-stage and growth-stage tech startups to leverage the power of data for impactful decisions and growth.
With over 20 years of marketing leadership experience across diverse industries, Heather possesses a unique blend of data fluency and marketing expertise. Her “People-First” approach integrates emotional intelligence with data analysis, ensuring everyone connects with the human story behind the numbers.
A Master’s degree in Strategic Communication equips Heather to translate complex data into actionable insights and captivating presentations. Audiences walk away educated, inspired, and equipped with practical strategies to implement real change.
Heather is a renowned speaker known for her infectious enthusiasm and engaging delivery. She is based in Santiago de Compostela, Spain, and brings a global perspective to her work.
Frequently Asked Questions
Find answers to commonly asked questions about our products and services.
How can I place an order?
To place an order, simply browse our website, select your desired items, and proceed to the checkout page. Follow the prompts to provide your shipping and payment information, and your order will be processed.
What payment methods do you accept?
We accept various payment methods, including credit/debit cards, PayPal, and bank transfers. At checkout, you will have the option to choose your preferred payment method.
How long does shipping take?
Shipping times vary depending on your location. Typically, orders are processed within 1-2 business days, and delivery can take anywhere from 3-10 business days. You will receive a tracking number once your order has been shipped.
Do you offer international shipping?
Yes, we offer international shipping to selected countries. During the checkout process, you will be able to see if your country is eligible for shipping. Please note that additional customs fees or taxes may apply upon delivery, which are the responsibility of the recipient.
What is your return policy?
We have a 30-day return policy. If you are not satisfied with your purchase, you can return it for a refund or exchange within 30 days of receiving your order. Please reach out to our customer service team to initiate the return process.
Can I track my order?
Yes, once your order has been shipped, you will receive a tracking number via email. You can use this tracking number to track the progress of your shipment on our website or the couriers website.
Is my personal information secure?
Yes, we take the security of your personal information seriously. We use industry-standard encryption and security measures to protect your data. Your information will only be used for order processing and will not be shared with any third parties.
How can I contact your customer service?
Our customer service team is available to assist you via email, phone, or live chat. You can find our contact information on our websites Contact Us page. We strive to respond to all inquiries within 24 hours.