Data Storytelling Workshops

Become a Data Storytelling Pro

Build your expertise to communicate data in a way that resonates with your audiences.

Transform Insights into Compelling Stories

In today’s data-driven world, the ability to communicate complex information effectively is a critical skill. Data storytelling equips you with the tools and techniques to turn numbers into narratives that resonate with your audience and drive action.

Why take a data storytelling workshop

Discover the Difference that Data Communications Makes

Make informed decisions

Data storytelling helps you bridge the gap between data and action. Learn to translate insights into actionable recommendations that guide strategic choices for your startup.

Secure Funding

Investors are more likely to back businesses that can tell a compelling story with data. Our workshop equips you to craft data-driven narratives that win over investors.

Boost marketing ROI

Communicate the value of your product or service effectively with data-driven stories that resonate with your target audience.

Build trust and credibility

Data storytelling allows you to back up your claims with evidence, establishing you as a thought leader in your industry.

Why Learn Data Storytelling?

Our Data Storytelling Workshop equips early-stage startups and data-curious tech teams with the tools and techniques to become data storytelling ninjas. Through a blend of interactive sessions, practical exercises, and expert guidance, you’ll gain the skills to:

Craft Compelling Data Narratives

Learn how to structure your data stories using frameworks specifically designed to resonate with investors, customers, and other key stakeholders.

Design Engaging Visualizations

Discover how to create impactful data visualizations that guide your audience’s eye and effectively communicate your message.

Communicate with Clarity & Impact

Master the art of clear communication, avoiding jargon and using visuals to transform complex data points into easily digestible insights..

Leverage Emotional Intelligence

Uncover the power of emotional storytelling and learn how to connect with your audience on a deeper level.

About Our Workshops

This interactive live virtual workshop is designed for early-stage startups and data-curious tech professionals with some data experience. Through a mix of lectures, discussions, and hands-on exercises, you will gain the skills you need to be a data storytelling pro.

Craft compelling data narratives using frameworks like the Hero’s Journey and Before-After-Bridge.

Communicate data clearly and concisely to a broad audience, avoiding jargon and using active voice.

Leverage data visualization tools to create impactful charts and graphs that enhance your message.

Tailor your data stories to resonate with different audiences, such as investors, customers, and decision-makers.

Deliver data stories with emotional intelligence to connect with your audience on a deeper level.

What to Expect in the Workshop

Our comprehensive Data Storytelling workshop delves into the following key areas

Customized Solutions Available

We understand that every startup has unique needs. In addition to our standard workshop, we also offer customized training programs tailored to your specific challenges and goals. Whether you need help developing a data storytelling strategy or require in-depth training for your team, we can create a program that fits your exact requirements.

About The Instructor

Heather McDaniel is a marketing strategist and data storyteller on a mission to empower early-stage and growth-stage tech startups to leverage the power of data for impactful decisions and growth.

With over 20 years of marketing leadership experience across diverse industries, Heather possesses a unique blend of data fluency and marketing expertise. Her “People-First” approach integrates emotional intelligence with data analysis, ensuring everyone connects with the human story behind the numbers.

A Master’s degree in Strategic Communication equips Heather to translate complex data into actionable insights and captivating presentations. Audiences walk away educated, inspired, and equipped with practical strategies to implement real change.

Heather is a renowned speaker known for her infectious enthusiasm and engaging delivery. She is based in Santiago de Compostela, Spain, and brings a global perspective to her work.

Frequently Asked Questions

Find answers to commonly asked questions about our products and services.

Contact Us


Travesía dos Basquiños
15704 Santiago de Compostela (A Coruña)


+34 644 84 17 04
+1 503-265-9663

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