The Data Storytelling Edge: Captivate & Retain Customers for Growth
Struggling to keep customers engaged and coming back for more? What if the secret to skyrocketing customer retention wasn’t just about discounts, but about the power of storytelling powered by data?
In this data-packed session, Marketing Strategist and Data Storyteller Heather McDaniel unveils the magic of Data Storytelling for Customer Retention. You’ll discover how to leverage customer data to craft compelling narratives that not only retain customers but also drive brand loyalty and growth.
By the end of this session, audience members will be equipped to:
- Develop a unique and engaging customer retention program using data storytelling.
- Communicate your value proposition more effectively by choosing the right framework to showcase your data.
- Build stronger relationships with your customers.
- Drive measurable results and long-term growth for your business.
This session can be delivered as a workshop or keynote presentation, in-person or virtually.
Data Doesn’t Feel, But Your Customers Do: Humanizing Insights for Startup Growth
Feeling overwhelmed by data but unsure how to translate it into real results? You’re not alone. Many early-stage founders and startup leaders get caught in the data trap – focusing on numbers without understanding the human element that drives customer behavior and employee engagement.
This session, led by Marketing Strategist and Data Storyteller Heather McDaniel, dives into the critical gap between data analysis and emotional intelligence (EQ). You’ll discover how to bridge this gap and leverage the combined power of data and human understanding to unlock a new level of success for your startup.
Specifically designed for data-aware/data beginner founders and startup leaders, this talk equips participants to:
- Move beyond basic data analysis and harness the power of emotional intelligence.
- Craft customer-centric strategies backed by data and human understanding.
- Make data-driven decisions that drive growth and foster long-term customer relationships.
This session is best delivered as a keynote presentation, in-person or virtually.
