Data Literacy Workshops
Learn the Language of Data
Knowledge is power. The more you know and understand about data, the more empowered you’ll be to grow and scale your startup.
Empower Your Startup with Data Insight
Data is no longer just numbers on a spreadsheet – it’s the key to unlocking informed decisions, strategic growth, and a competitive advantage for your startup. But how do you translate raw data into actionable insights that fuel your business success?
This is where data literacy comes in. Our data literacy workshop equips early-stage tech startups and data-curious founders with the essential skills to confidently navigate the world of data. Regardless of your technical background, you’ll gain the knowledge and tools to:
- Make data-driven decisions: Move beyond intuition and gut feelings. Learn to analyze data effectively and use insights to guide your marketing strategies, product development, and resource allocation.
- Speak the language of data: Gain a solid understanding of common data terminology and concepts. Feel comfortable working with data and using it to communicate your ideas clearly.
- Build a strong data foundation: Master the fundamentals of data collection, cleaning, and visualization. Learn to use beginner-friendly tools like Excel or Google Sheets to transform data into meaningful visuals.
- Join a supportive community: Connect with other founders and data enthusiasts on a similar journey. Share experiences, ask questions, and gain valuable peer-to-peer learning.
What to Expect
Our interactive, live virtual workshop provides a comprehensive and engaging learning experience. Here’s what you can expect:
This Data Literacy Workshop Is for You If…
Early Stage Tech Startup
You’re passionate about your startup idea and hungry to make data-driven decisions that fuel growth. You may not have a technical background, but you recognize the importance of data and want to bridge the data gap.
Overwhelmed by Data
You’re inundated with data from various sources, but unsure how to make sense of it all. This workshop equips you with the tools and techniques to transform data into actionable insights.
Love Supportive Learning Environments
You thrive in a collaborative learning environment where you can ask questions, share experiences, and learn from your peers. Our live sessions and online community forum provide a supportive space for your data-driven journey.
Data Curious
You’re interested in learning how to leverage data to make better decisions in your personal or professional life. You have a basic understanding of computers and the internet, but no prior data analysis experience is required.
Data Is a Foreign Language
You’re tired of feeling lost in conversations about data and metrics. This workshop empowers you to understand common data terminology and concepts, allowing you to participate confidently in data-driven discussions.
Need a Solid Data Foundation
You want to establish a solid foundation in data analysis without getting bogged down in technical complexities. This workshop focuses on beginner-friendly tools and techniques that are easy to implement in your startup.
Customized Solutions to Fit Your Needs
We understand that every startup has unique data challenges and goals. In addition to our standard workshop, we offer customized training programs tailored to your specific needs. Whether you need in-depth training on a particular data analysis technique or a program designed for your entire team, we can create a solution that empowers you to leverage data effectively.
Deep Dive: Course Curriculum
Our data literacy workshop is designed to equip you with a well-rounded understanding of data analysis, covering all the essential concepts:
Week 1: Introduction to Data
• Demystifying Data: Understand the different types of data and how they can be used to achieve your startup goals.
• Building a Data Foundation: Learn essential data skills like data collection methods and basic data cleaning techniques.
Session 2: The Art and Science of Data Visualization
• Telling Your Data Story: Explore core data visualization techniques and learn how to create clear and impactful charts and graphs.
• Data Storytelling Fundamentals: Grasp the concept of data storytelling and how to use visuals to communicate insights effectively.
Week 3: Extracting Meaning from Data
• Beyond the Numbers: Learn how to analyze data using beginner-friendly tools like Excel or Google Sheets.
• Unveiling Actionable Insights: Discover how to interpret data results and translate them into actionable insights for your business.
Week 4: Leveraging AI for Startups
• Understanding AI for Data Analysis: Explore how AI can assist with data automation and basic pattern recognition in a startup setting.
• Considering Limitations & Biases: Learn to approach AI results with a critical eye, understanding their potential limitations and biases.
Week 5: Making Data-Driven Decisions
• Frameworks for Effective Decision-Making: Learn how to utilize data analysis frameworks to guide sound business decisions.
• Communicating with Confidence: Develop communication skills to present data insights persuasively and influence stakeholders.
About The Instructor
Heather McDaniel is a marketing strategist and data storyteller on a mission to empower early-stage and growth-stage tech startups to leverage the power of data for impactful decisions and growth.
With over 20 years of marketing leadership experience across diverse industries, Heather possesses a unique blend of data fluency and marketing expertise. Her “People-First” approach integrates emotional intelligence with data analysis, ensuring everyone connects with the human story behind the numbers.
A Master’s degree in Strategic Communication equips Heather to translate complex data into actionable insights and captivating presentations. Audiences walk away educated, inspired, and equipped with practical strategies to implement real change.
Heather is a renowned speaker known for her infectious enthusiasm and engaging delivery. She is based in Santiago de Compostela, Spain, and brings a global perspective to her work.
Frequently Asked Questions
Find answers to commonly asked questions about our products and services.
How can I place an order?
To place an order, simply browse our website, select your desired items, and proceed to the checkout page. Follow the prompts to provide your shipping and payment information, and your order will be processed.
What payment methods do you accept?
We accept various payment methods, including credit/debit cards, PayPal, and bank transfers. At checkout, you will have the option to choose your preferred payment method.
How long does shipping take?
Shipping times vary depending on your location. Typically, orders are processed within 1-2 business days, and delivery can take anywhere from 3-10 business days. You will receive a tracking number once your order has been shipped.
Do you offer international shipping?
Yes, we offer international shipping to selected countries. During the checkout process, you will be able to see if your country is eligible for shipping. Please note that additional customs fees or taxes may apply upon delivery, which are the responsibility of the recipient.
What is your return policy?
We have a 30-day return policy. If you are not satisfied with your purchase, you can return it for a refund or exchange within 30 days of receiving your order. Please reach out to our customer service team to initiate the return process.
Can I track my order?
Yes, once your order has been shipped, you will receive a tracking number via email. You can use this tracking number to track the progress of your shipment on our website or the couriers website.
Is my personal information secure?
Yes, we take the security of your personal information seriously. We use industry-standard encryption and security measures to protect your data. Your information will only be used for order processing and will not be shared with any third parties.
How can I contact your customer service?
Our customer service team is available to assist you via email, phone, or live chat. You can find our contact information on our websites Contact Us page. We strive to respond to all inquiries within 24 hours.