About us

Bridging Data & Marketing

Our Story

About Bridge Marketing & Insights

Bridge Marketing & Insights is dedicated to helping tech startups grow through the innovative data-driven solutions.

This company is built on the commitment to give tech startup founders and teams the tools they need to be successful. It’s not just about teaching the ins and outs of data literacy and data storytelling. It’s about the implementation and execution.

The best training in the world won’t do your business any good if you don’t apply the learnings. That’s why each workshop ensures that you apply what you learn.

With years of experience in business and marketing, our company has a proven track record of delivering outstanding results and have helped countless businesses grow. Bridge Marketing & Insights is 100% committed to service.

Emotional Intelligence Integration

We believe in the power of emotional intelligence and integrate it into all aspects of our training and consulting, leading to more effective communication and decision-making processes.

Actionable Focus

We bridge the gap between data and impact, helping you implement learnings to fuel growth.

Results Oriented

Our success hinges on yours. We collaborate with you to achieve measurable results.

Meet The Founder

Heather McDaniel

Heather McDaniel is a marketing strategist and data storyteller on a mission to empower early-stage and growth-stage tech startups to leverage the power of data for impactful decisions and growth.

With over 20 years of marketing leadership experience across diverse industries, Heather possesses a unique blend of data fluency and marketing expertise. Her “People-First” approach integrates emotional intelligence with data analysis, ensuring everyone connects with the human story behind the numbers.

A Master’s degree in Strategic Communication equips Heather to translate complex data into actionable insights and captivating presentations. Audiences walk away educated, inspired, and equipped with practical strategies to implement real change.

Highly sought-after for SaaS conferences, startup events, and Women in Leadership forums, Heather is a renowned speaker known for her infectious enthusiasm and engaging delivery. Event planners appreciate her collaborative approach, ensuring a successful and impactful presentation.

Heather is based in Santiago de Compostela, Spain, and brings a global perspective to her work.

A Values-Driven Business

We take our values seriously. This is what drives us and helps us establish long-lasting partnerships with our clients.


Put People First

We practice what we preach when it comes to putting people first. We do that through collaboration, creating an inclusive and supportive environment, and upholding the highest ethical standards, earning trust through transparency and accountability.


Have Courage

It takes courage to want to be the best you can each and every day. It takes courage to stand up for what you believe and ask difficult questions. We show up with courage and compassion each and every day.


Be Curious

Creativity and curiosity fuel our ability to innovate, push boundaries, and embrace new ideas. We constantly ask questions to seek deeper understanding.


Choose Joy

Joy is reflected by the choices we make. We’re passionate about our work, serving our clients, and sharing that passion and enthusiasm.

Take Action Now

Unlock your potential and transform your business today!

Contact Us


Travesía dos Basquiños
15704 Santiago de Compostela (A Coruña)


+34 644 84 17 04
+1 503-265-9663

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