Spark Growth

Storytelling & Data-Driven Marketing for Success

Captivate audiences, drive results and empower your brand with the combined power of compelling narratives and strategic marketing expertise.

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Bridging the Data Gap: The Power of People-First Insights

In the world of data-driven marketing, statistics can paint a powerful picture, but they often only tell part of the story. At Spark Analytics, we believe in a people-first approach that bridges the gap between cold data and real-world insights. This unique approach recognizes that:

  • Hard data alone misses critical human factors. Over-reliance on data can blind us to the intangible elements like morale, resilience, and courage that are crucial for success. These essential qualities, while difficult to quantify, hold immense power and should be considered for informed decision-making.
  • Data interpretation is subjective. We acknowledge the inherent biases and assumptions that can influence how we interpret data. We actively uncover these biases to ensure objective and representative insights.
  • Storytelling connects. We don’t just translate data into reports; we craft compelling narratives that resonate on an emotional level. This storytelling approach fosters deeper connections with your audience, leading to meaningful action.
  • Decisions require a human touch. We prioritize the human factor in several ways. First, we understand not just how people behave, but also why they behave that way. This allows us to develop marketing strategies that are both effective and impactful. Secondly, we teach leaders that even with the most accurate insights, they still have to trust themselves with the decision.

This people-first approach is valuable leaders who want to ustilize data and bridge the gap between intuition and data-driven insights.

Who We Help

Meeting Planners

Uplevel your events and engage your audience with a captivating speaker and conversation-starting presentations. Learn more about my speaking expertise and how I can make your event a success. 

B2B Marketing Managers

Transform data into actionable insights, craft data-driven stories, and achieve measurable marketing goals. Explore our B2B marketing services and discover how we can help you drive results.

Women Entrepreneurs & Solopreneurs

Get access to expert data and marketing guidance, execution, and support to propel your business forward. Learn more about our broad range of packages and how we can empower your entrepreneurial journey. 

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Why Data Craft Collective?

  • Many data scientists and analysts lack marketing expertise and many marketing experts struggle with data. I have 20+ years of experience in sales and marketing. This unique blend allows me to act as a bridge between data-driven insights and decision-makers, ensuring they understand each other’s perspectives and leverage data effectively.
  • I take complex data and translate it into actionable insights that are clear and understandable. I speak the language of business and marketing, not just data science jargon, enabling you to make informed decisions with confidence.

By combining data with a people-first approach, I help clients unlock the full potential of their business efforts and achieve lasting results.

Data Storytelling that Connects

Learn how to craft narratives that resonate with your audience, build trust, and inspire action.

Data-Driven Decisions

Leverage insights from data to inform your strategies, optimize campaigns, and achieve measurable results.

Tailored Solutions

We offer a broad range of services designed to meet your specific needs and goals.

Experienced Guidance

Benefit from 20+ years of marketing expertise and a proven track record of success.

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